Y2K Accessories Were All The Rage, Then & Now
Rummage through those boxes hidden in the depths of your closet because the 2000s are so back! Many accessories that were popular for kids and teens during the time of iPod Touches and low-rise jeans have been coming back into style, and some even incorporate modern twists and trends.
Bright, oversaturated colors that took over corners of the internet, like TikTok, during the pandemic in the early 2020s prompted the revival of butterfly clips. Cheap, accessible and easy to use, these playful hair accessories are a sure way to spice up your ’do and get that nostalgia flowing.
The squeaky, sparkly sandals you probably had a love-hate relationship with in the 2000s are making the ultimate revival in the designer fashion world. The new trend can be traced back to the Olsen twins in 2024, when their fashion brand, The Row, debuted minimalist fishnet jelly sandals in its pre-autumn 2024 runway show. By the time the last flower bloomed that spring, jellies had taken over. Brands like Sam Edelman, Steve Madden and Tory Burch all hopped on the craze and reimagined the shoe in their own style — shiny rubber, high-gloss and even bio-based — making the revival slightly more sustainable, according to Vogue Arabia.
Trends are circular; it’s just a matter of time before the next celebrity struts the streets in the same colorful chaos you were sporting on the playground. What nostalgic trend are you hoping makes a comeback?
Vera Bradley is BACK
Close your eyes and imagine yourself 10 years ago. What was your go-to duffel bag for Friday night slumber parties? Or the lunchbox you stuffed with Danimals and Goldfish? How about the shoulder- slung bag you wore on your first date to the movies? For many, the answer to at least one of those questions would be Vera Bradley. The brand that accompanied many of us through nearly every stage of growing up in the 2000s has been swept up in the new Y2K craze and is reaching a whole new generation of pattern-loving girls. It combines the yearning for nostalgia with the current trend of prep—think barn jackets and boat shoes—with a hint of “coastal grandmother,” according to Elle magazine. That mix of influences ultimately led to the brand’s rebrand in the summer of 2024, following 18 months of self-evaluation by Vera Bradley after Chief Marketing Officer Alison Hiatt realized the brand was no longer as relevant to today’s consumers.
Since then, the practical yet playful company has collaborated with popular culture staples such as Urban Outfitters, Wicked and Zooey Deschanel. And the best part? You can embrace your own personal style and add a pop of fun without breaking the bank or revamping your entire wardrobe. The brand has kept some of its most beloved prints while continuing to release new, timeless pieces that will have you wondering why you ever put your floral cosmetic case to rest.
Y2K Accessories Were All The Rage, Then & Now
Rummage through those boxes hidden in the depths of your closet because the 2000s are so back! Many accessories that were popular for kids and teens during the time of iPod Touches and low-rise jeans have been coming back into style, and some even incorporate modern twists and trends.
Bright, oversaturated colors that took over corners of the internet, like TikTok, during the pandemic in the early 2020s prompted the revival of butterfly clips. Cheap, accessible and easy to use, these playful hair accessories are a sure way to spice up your ’do and get that nostalgia flowing.
The squeaky, sparkly sandals you probably had a love-hate relationship with in the 2000s are making the ultimate revival in the designer fashion world. The new trend can be traced back to the Olsen twins in 2024, when their fashion brand, The Row, debuted minimalist fishnet jelly sandals in its pre-autumn 2024 runway show. By the time the last flower bloomed that spring, jellies had taken over. Brands like Sam Edelman, Steve Madden and Tory Burch all hopped on the craze and reimagined the shoe in their own style — shiny rubber, high-gloss and even bio-based — making the revival slightly more sustainable, according to Vogue Arabia.
Trends are circular; it’s just a matter of time before the next celebrity struts the streets in the same colorful chaos you were sporting on the playground. What nostalgic trend are you hoping makes a comeback?
Vera Bradley is BACK
Close your eyes and imagine yourself 10 years ago. What was your go-to duffel bag for Friday night slumber parties? Or the lunchbox you stuffed with Danimals and Goldfish? How about the shoulder- slung bag you wore on your first date to the movies? For many, the answer to at least one of those questions would be Vera Bradley. The brand that accompanied many of us through nearly every stage of growing up in the 2000s has been swept up in the new Y2K craze and is reaching a whole new generation of pattern-loving girls. It combines the yearning for nostalgia with the current trend of prep—think barn jackets and boat shoes—with a hint of “coastal grandmother,” according to Elle magazine. That mix of influences ultimately led to the brand’s rebrand in the summer of 2024, following 18 months of self-evaluation by Vera Bradley after Chief Marketing Officer Alison Hiatt realized the brand was no longer as relevant to today’s consumers.
Since then, the practical yet playful company has collaborated with popular culture staples such as Urban Outfitters, Wicked and Zooey Deschanel. And the best part? You can embrace your own personal style and add a pop of fun without breaking the bank or revamping your entire wardrobe. The brand has kept some of its most beloved prints while continuing to release new, timeless pieces that will have you wondering why you ever put your floral cosmetic case to rest.
